Legacy Telemarketing and Integrated Campaign Packages
Legacy Gold Package
Sit back and relax while we handle everything for you in our Legacy Telemarketing Package. Benefit from multiple calling campaigns and comprehensive project management from start to finish.
Our services include working with your data team, training callers and evaluating results with recommendations for future steps.
We’ll need file sizes of over 2,000 before Telephone Preference Service screening and will have 400 meaningful conversations with your legacy prospects.
Legacy Premium Package
Maximise your Legacy Telemarketing strategy with our Premium Package.
In addition to everything that is included in the Legacy Gold Package you will also receive a detailed legacy strategy audit, competitor review, and actionable recommendations in a comprehensive report.
We’ll create a 12-month marketing and Stewardship communications planner, tailored to your legacy prospect, enquirer, and pledger audience.
Contact us now to get started on optimising your legacy telemarketing efforts.
Boost Your Legacy Campaign with a Thoughtful Thank You Call
Are you wondering how to make your Legacy Campaign a resounding success?
The key lies in a simple yet powerful strategy – the Thank You Call. If your supporters haven’t heard from you on the phone in a while, or if they’re new to this mode of communication, a thank you call is the perfect way to prepare them for the upcoming legacy call.
Why is the Thank You Call Important?
A Thank You Call serves as a crucial introduction, bridging the gap between you and your supporters. By initiating this warm gesture, you create a personal connection, leaving a lasting impression on your audience. This preparation ensures that when the legacy call comes around, your supporters will be more receptive and engaged.
Benefits of Running a Thank You Campaign
Timing is essential when it comes to running a Thank You Campaign. We recommend conducting this campaign ideally 4-6 months before the legacy call. During this period, your supporters will become familiar with communicating with you over the phone, making them more at ease and open to further interactions.
Additionally, the Thank You Campaign offers a valuable opportunity to “clean up” your data. By verifying and updating supporter information, you can ensure that your legacy call reaches the right people, maximising its impact and success.
Enhance Your Legacy Telemarketing Package:
Our Thank You Call service is exclusively available with our Legacy Telemarketing packages. Whether you opt for the Legacy Gold or Premium package, you have the option to include this powerful preparatory campaign. Adding the Thank You Call service to your chosen package will further strengthen your Legacy Campaign, driving better results and fostering stronger connections with your supporters.
Don’t miss the chance to make your Legacy Campaign a resounding success. Start with a heartfelt Thank You Call to prepare your supporters for the upcoming legacy call.
Connect with us today to discuss how you can integrate this service into your chosen Legacy Telemarketing package.
Legacy social media lead generation
Introducing Legacy Social Media Lead Generation: Unlock the Power of Your Social Presence!
In today’s digital age, social media platforms like Facebook have emerged as valuable tools for charities to generate leads and drive fundraising efforts. However, taking advantage of telephone fundraising can catapult these efforts to new heights.
We understand that successful charity lead generation hinges on creating a compelling value exchange. It involves supporters offering something of value, such as their telephone number, in exchange for a meaningful token of appreciation, such as a legacy bookmark, end of life planning guide or a gifts in Will’s guide.
The telephone serves as a powerful tool for facilitating these value exchanges in lead generation. For instance, you can utilise lead ads, email campaigns, or website promotions in exchange for the supporter’s phone number, with the understanding that they will receive a follow-up phone call from us.
Here are some of the areas that we will set up and manage for your lead generation campaign:
Emphasis on Support: Rather than framing your lead generation campaign as a mere chance to receive something for free, promote it as an opportunity for supporters to showcase their commitment to your charity, be part of the community, and actively contribute to the noble work you do.
Act Promptly: Ensure your leads are attended to swiftly, ideally within 48 hours, to avoid respondents forgetting their requests or assuming no follow-up will occur.
Organise Your Data: Plan how the data will be sent to us daily so that we can promptly call the leads before their interest wanes. Consider how the data will be stored in your database after the campaign, facilitating ongoing communication with your new donors, members, or campaigners.
Choose Value Exchange Items Thoughtfully: Opt for items which can effectively promote brand awareness.
Track ROI and Tailor Campaigns: Monitor click-through rates, the number of provided addresses, and conversions to assess campaign effectiveness. Use this data to refine future campaigns and tailor them to supporter preferences.
Focus on Supporter Journeys: Strategise on how to retain and nurture new supporters, ensuring sustained engagement at key points in their journey.
In conclusion, telephone fundraising is a powerful tool for charities seeking to expand their data volumes and boost fundraising through lead generation.
An attractive value exchange item can be the key to transforming curiosity about your charity into active support.
Moreover, it enhances brand awareness and fosters stronger relationships with supporters, leading to increased legacy conversions.
Feel free to reach out to us for more information – we’d love to hear from you!